Designed by MADI artist and architect Volf Roitman, the building radiates the MADI philosophy of whimsy and joie de vivre combined with complexity and interesting geometrics. The result is a building that moves away from what Roitman calls the "dismal greyness gnawing at the walls of our cities" to a building that "forces us into contemplation, which surprises, captivates and amuses us."
But it is not only Roitman who has an appreciation for MADI. Prominent Austin architect Bill Martin, consultant for the building's exterior, has many years of experience to his name, both in designing buildings and in appreciation of MADI's dynamic and graphically pleasing aspects. "This is the first time we've ever created a building of this type," Martin says. "This is a fantastic concept, and one that adds a unique perspective to this area."
Roitman, who has employed innovative laser techniques on brightly colored metal panels in order to create exquisite MADI art forms, used this same technique to create abstract pieces with cut-out geometric shapes floating on freeform, colorful backgrounds. These panels were then hooked onto the exteriors of the building, which had been already prepared with metal studs. The entryways themselves are more than doors - rather, they are portals through which imagination runs free.
Roitman is very aware that more people - walking and in vehicles - will see the exterior of the highly visible building than will go inside. He would like to invite others to consider the positive impact the outside of buildings can have on the neighborhood. The goal here, according to Roitman, is to convert a typically ordinary building into one that is a work of art, one that can help "transform a whole street into a living sculpture, a neighborhood into a state of perpetual creation." And, quite possibly make people smile.
history of the MADI Museum and Gallery began more than 10 years ago
when visual artist Volf Roitman introduced Bill and Dorothy Masterson,
lifelong supporters of the arts, to the innovative MADI art movement.
Fascinated by the playful complexity and fascinating figures inherent
within this modern art form, the Mastersons became involved in the MADI
movement, traveling around the world to collect MADI art pieces and
even staying with Carmelo Arden Quin, the movement's founder.